{"product_id":"copywriting-made-simple-book-tom-albrighton-9781838054519","title":"Copywriting Made Simple","description":"This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose. \u003cp\u003e\u003cstrong\u003eIt's about using words to reach people and change what they think, feel and do.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. \u003c\/p\u003e\u003cp\u003eIt's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, \u003ci\u003eCopywriting Made Simple\u003c\/i\u003e shows you the ideas that other books just talk about. \u003c\/p\u003e\u003cp\u003ePlus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCopywriting Made Simple\u003c\/i\u003e is the perfect introduction to copywriting today. No wonder it hit the \u003cstrong\u003e#1 spot\u003c\/strong\u003e in Marketing \u0026amp; Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the \u003cstrong\u003eUniversity for the Creative Arts\u003c\/strong\u003e. \u003c\/p\u003eWhat you'll learn...Understand the product and its benefits\u003cul\u003e\n\u003cli\u003ePinpoint how the product helps people.\u003c\/li\u003e\n\u003cli\u003eTurn features into benefits and seek out USPs. \u003c\/li\u003e \u003cli\u003eIdentify tangible and intangible benefits. \u003c\/li\u003e \u003c\/ul\u003eGet to know your reader \u003cul\u003e\n\u003cli\u003eUncover your reader's inner fears and desires. \u003c\/li\u003e\n\u003cli\u003eUse empathy to get inside the reader's feelings. \u003c\/li\u003e\n\u003cli\u003eDecide how your copy will change how they think, feel or act. \u003c\/li\u003e\n\u003cli\u003eCapture your aims in the brief. \u003c\/li\u003e\n\u003c\/ul\u003eEngage the reader in your message\u003cul\u003e\n\u003cli\u003eTalk to the reader and make your copy more like a conversation. \u003c\/li\u003e\n\u003cli\u003eUse the same words that the reader uses. \u003c\/li\u003e\n\u003cli\u003eBring the product to life with rich, sensory language. \u003c\/li\u003e\n\u003cli\u003eMake your copy active, positive and specific. \u003c\/li\u003e\n\u003c\/ul\u003eCraft compelling copy\u003cul\u003e\n\u003cli\u003eLearn eight proven formulas for enticing headlines. \u003c\/li\u003e\n\u003cli\u003eChoose a rock-solid structure. \u003c\/li\u003e\n\u003cli\u003eCreate powerful calls to action. \u003c\/li\u003e\n\u003c\/ul\u003eUse 20 proven strategies for creative copy\u003cul\u003e\n\u003cli\u003eShow the product in a new light. \u003c\/li\u003e\n\u003cli\u003eUse humour, wordplay, metaphors and contrasts. \u003c\/li\u003e\n\u003cli\u003eTurn weakness into strength. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eMake persuasion and psychology work for you\u003c\/strong\u003e\u003cul\u003eLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. \u003c\/ul\u003eWhat industry experts say...\u003cp\u003e'Where was this book when I started copywriting? \u003cstrong\u003eA must for every newbie copywriter\u003c\/strong\u003e (and a few old copy dogs too).'\u003cbr\u003eKate Toon, Co-host of the Hot Copy Podcast\u003c\/p\u003e\u003cp\u003e'\u003cstrong\u003eImpressively thorough\u003c\/strong\u003e without ever losing its rhythm. Deserves to be mentioned in the same breath as the \u003cstrong\u003ecopywriting classics\u003c\/strong\u003e.'\u003cbr\u003eRyan Wallman, author of \u003ci\u003eDelusions of Brandeur\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e 'Tom's put \u003cstrong\u003ea lifetime of learning\u003c\/strong\u003e into this book.'\u003cbr\u003eDave Trott, Creative legend, agency founder and author of \u003ci\u003eCreative Mischief, One and One Make Three \u003c\/i\u003eand \u003ci\u003ePredatory Thinking\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e 'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is \u003cstrong\u003eeducational, entertaining and energetic\u003c\/strong\u003e. Prepare to dig deep, enjoy and see your results skyrocket ' \u003cbr\u003eKatherine Wildman, Host, The Writing Desk\u003c\/p\u003e\u003cp\u003e 'Tom has written the \u003cstrong\u003ebest all-round introduction to copywriting\u003c\/strong\u003e available today.' \u003cbr\u003eLeif Kendall, Director of ProCopywriters, copywriter and author of \u003ci\u003eBrilliant Freelancer\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e 'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'\u003cbr\u003eDoug Kessler, Creative Director \u0026amp; Co-founder of Velocity\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535369675025,"sku":"GOR012119023","price":3.7,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49548109578513,"sku":"GOR013109207","price":7.4,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50129716117777,"sku":"CIN1838054510G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50338835562769,"sku":"CIN1838054510VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51054759608593,"sku":"NIN9781838054519","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53105649287441,"sku":"GOR012994477","price":9.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1838054510.jpg?v=1750833909","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/copywriting-made-simple-book-tom-albrighton-9781838054519","provider":"World of Books ","version":"1.0","type":"link"}