{"product_id":"corporate-communication-book-joep-p-cornelissen-9780857022431","title":"Corporate Communication","description":"The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.       New to the Third Edition:       -\tNew chapters on strategic planning and campaign management, research and measurement and CSR and community relations   -\tGreatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding   -\tOther topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.   -\tNew and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.    -\tFurther reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.   - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links      Praise for the Second Edition:      \"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this \"involve me\" era of stakeholder engagement and corporate communications.  How I wish I had had this book on my desk as a Chief Reputation Officer!\" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell      ′This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business′  - Ian Wright, Corporate Relations Director, Diageo","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49619202081041,"sku":"GOR004728186","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49943016636689,"sku":"CIN0857022431VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52816921690385,"sku":"CIN0857022431G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53217101316369,"sku":"GOR006473321","price":4.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0857022431.jpg?v=1750703958","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/corporate-communication-book-joep-p-cornelissen-9780857022431","provider":"World of Books ","version":"1.0","type":"link"}