{"product_id":"customer-experience-is-the-brand-book-alex-allwood-9780994343383","title":"Customer Experience Is the Brand","description":"\u003cp\u003eYour customer is now in the driver's seat. They're super-connected, influential within their social networks and have high expectations that their brand interactions will be personalised, contextual and device relevant.\u003c\/p\u003e \u003cp\u003eBrands are facing a highly competitive and commoditised marketplace, where product and service innovation is short-lived and competitive offerings are quickly duplicated, leaving little or no differentiation between one brand and the next.\u003c\/p\u003e \u003cp\u003eTo succeed, your brand will need to build an organisation-wide, customer-first culture where customer needs are consistently met, brand promises are kept, and every touchpoint throughout the customer journey delivers a positive experience that customers want to talk about with their peers.\u003c\/p\u003e \u003cp\u003eCustomer Experience is the Brand has been written for brand leaders to bridge the gap between yesterday's marketing and the next evolution of the brand: customer experience.\u003c\/p\u003e \u003cp\u003eAlex Allwood is a businesswoman and entrepreneur who believes that great experiences get people talking. For over twenty years she has helped brands grow by creating simple, feel-good customer experiences that people want to talk about and share with their peers.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50375855341841,"sku":"CIN0994343388G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0994343388.jpg?v=1750982185","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/customer-experience-is-the-brand-book-alex-allwood-9780994343383","provider":"World of Books ","version":"1.0","type":"link"}