Differentiate or Die by Jack Trout

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Differentiate or Die by Jack Trout

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Summary

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

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Differentiate or Die by Jack Trout

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation’s most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.

STEVE RIVKIN is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.

SKU Unavailable
ISBN 13 9780470223390
ISBN 10 0470223391
Title Differentiate or Die
Author Jack Trout
Condition Unavailable
Binding type Hardback
Publisher John Wiley & Sons Inc
Year published 2008-03-07
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable