{"product_id":"enchantment-book-guy-kawasaki-9780241953655","title":"Enchantment","description":"'Read this book to create a company as enchanting as Apple' Steve Wozniak  'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson   How to Win Friends and Influence People for the digital age  ----------------------------------------------------------  Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.  In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.  ----------------------------------------------------------  'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525431566609,"sku":"GOR005502645","price":4.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49896958099729,"sku":"GOR005611172","price":12.3,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50340242555153,"sku":"CIN0241953650G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53200136405265,"sku":"CIN0241953650VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0241953650.jpg?v=1750694828","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/enchantment-book-guy-kawasaki-9780241953655","provider":"World of Books ","version":"1.0","type":"link"}