{"product_id":"focus-export-ed-book-al-ries-9780887307645","title":"Focus Export Ed","description":"\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cstrong\u003eAl Ries\u003c\/strong\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49509919719697,"sku":"GOR003230037","price":16.99,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49724631777553,"sku":"CIN0887307647G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50433946681617,"sku":"CIN0887307647VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0887307647.jpg?v=1751108329","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/focus-export-ed-book-al-ries-9780887307645","provider":"World of Books ","version":"1.0","type":"link"}