{"product_id":"foundations-of-marketing-book-david-jobber-9780077121907","title":"Foundations of Marketing","description":"The bestselling   Foundations of Marketing   by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.  What's new:   * Coverage of the latest developments in marketing practice, such as  experiential marketing, neuro marketing, multi-channel marketing and buzz marketing   * Brand new end-of-chapter cases including  YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing   * New  Ethical Debate  boxes stimulate student discussions about socially responsible practice  * New  Technology Focus  boxes examine the growing impact of digital technologies on marketing.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49563732410641,"sku":"GOR003851074","price":3.9,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49643568759057,"sku":"GOR004713612","price":3.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077121902.jpg?v=1751132168","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/foundations-of-marketing-book-david-jobber-9780077121907","provider":"World of Books ","version":"1.0","type":"link"}