{"product_id":"global-marketing-and-advertising-book-marieke-de-mooij-9780803959705","title":"Global Marketing and Advertising","description":"Describing the characteristics of a global brand, this study looks at how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49737264267537,"sku":"GOR003995610","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0803959702.jpg?v=1750946706","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/global-marketing-and-advertising-book-marieke-de-mooij-9780803959705","provider":"World of Books ","version":"1.0","type":"link"}