Global Marketing Management by John A Quelch

Global Marketing Management by John A Quelch

Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. * Most of the 36 cases included in this book are from Harvard Business School. * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today. * Global Marketing Management is applicable to any marketing or global marketing course.

SKU	Unavailable
ISBN 13	9780201350623
ISBN 10	0201350629
Title	Global Marketing Management
Author	John A Quelch
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	1999-02-08
Number of pages	720
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.