{"product_id":"google-analytics-demystified-4th-edition-book-joel-j-davis-9781545486917","title":"Google Analytics Demystified (4th Edition)","description":"\u003cstrong\u003eLearn Google Analytics Step-by-Step in Plain English\u003c\/strong\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The 4th Edition of \u003cem\u003eGoogle Analytics Demystified\u003c\/em\u003e covers Google Analytics' current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The book discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used.\u003cp\u003e\u003c\/p\u003e Google Analytics is a free platform that you can use to significantly improve the performance of your digital properties. Unfortunately, many are deterred from using the data provided by Analytics because they fear that it is too complicated, too technical, and too time consuming. \u003ci\u003eGoogle Analytics Demystified\u003c\/i\u003e eliminates all of these potential barriers. \u003cp\u003e\u003c\/p\u003e The 4th Edition of \u003ci\u003eGoogle Analytics Demystified\u003c\/i\u003e covers Google Analytics' current features, paying special attention to those that have been added or updated in the past year. All of these features are explained in easy-to-follow, non-jargon discussions with particular emphasis on interpretation and strategic application. The book helps you better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eGoogle Analytics Demystified\u003c\/i\u003e is real-world in orientation. It presents practical examples and is written for those who want to improve the performance of their digital properties without being sidetracked on technical detours. As a result, the book helps you better understand how to use Google Analytics to make better informed and therefore more successful decisions. \u003cp\u003e\u003c\/p\u003e The sequenced instructional approach will help you answer questions such as: \u003cp\u003e\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e How do visitors find my site and what do they do when they arrive? What are the most common entrance pages? What are the most common exit pages? \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e What content do my visitors find most interesting and motivating? How much of my content is actually being consumed? What do visitors do after they read my content? \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e How easily can site visitors find what they are looking for? 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