{"product_id":"heritage-transformed-book-ian-baxter-9781842174579","title":"Heritage Transformed","description":"How does \"heritage\" become objectified within public  institutions and representative of a national past?  This book  proposes a model for this process and contains five case studies  that explore variety in the transformation of heritage.  The  model proposes that heritage is transformed from concept to  object and the agency of change is \"management\".  It explores  management using strategic management analysis to understand the  relationship between public institutions, heritage objects and  their use.  The analysis shows a development from administration  to strategic management as a way of effecting change in public  institutions over time, producing new heritage objects and  markets for them, and demonstrates the need for public  institutions to be aware of the way in which the adoption of  management strategies creates \"new\" heritage as a cultural  resource.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49631894503697,"sku":"GOR012607151","price":3.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1842174576.jpg?v=1751280030","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/heritage-transformed-book-ian-baxter-9781842174579","provider":"World of Books ","version":"1.0","type":"link"}