{"product_id":"innovation-management-and-new-product-development-book-paul-trott-9780273655602","title":"Innovation Management and New Product Development","description":"This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a broad perspective, bringing together the various areas of business.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49587892191505,"sku":"GOR001611737","price":4.8,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50221133332753,"sku":"GOR002821477","price":4.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273655604.jpg?v=1751389919","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/innovation-management-and-new-product-development-book-paul-trott-9780273655602","provider":"World of Books ","version":"1.0","type":"link"}