{"product_id":"international-marketing-book-sak-onkvisit-9781032583662","title":"International Marketing","description":"This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice.   Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.    Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of International and Global Marketing, Marketing Management and Strategic Marketing.   Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51202163900689,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51202164949265,"sku":"NGR9781032583662","price":76.49,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52597675000081,"sku":"NLS9781032583662","price":96.59,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53014272868625,"sku":"NIN9781032583662","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032583665.jpg?v=1751367415","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/international-marketing-book-sak-onkvisit-9781032583662","provider":"World of Books ","version":"1.0","type":"link"}