{"product_id":"introduction-to-e-business-book-colin-combe-9780750667319","title":"Introduction to e-Business","description":"An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.   This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49590648766737,"sku":"GOR003495621","price":6.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49660009873681,"sku":"GOR002717545","price":5.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52149327331601,"sku":"NLS9780750667319","price":73.99,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251427729681,"sku":"NIN9780750667319","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750667311.jpg?v=1751439338","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/introduction-to-e-business-book-colin-combe-9780750667319","provider":"World of Books ","version":"1.0","type":"link"}