{"product_id":"jane-austen-boxed-set-book-beth-pattillo-9780824932541","title":"Jane Austen Boxed Set","description":"Framed within basic marketing principles, \u003cstrong\u003eMarketing for Tourism, Hospitality \u0026amp; Events\u003c\/strong\u003e highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.\u003cbr\u003e \u003cbr\u003e Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. Lessons from a Marketing Guru feature personal insights from real world practitioners, and Digital Spotlights highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.\u003cbr\u003e \u003cbr\u003e These features are further enhanced by Marketing in Action case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include: \u003cbr\u003e \u003cul\u003e Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam \u003c\/ul\u003e The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions, and author-curated video links to make the examples in each chapter come to life.\u003cbr\u003e \u003cbr\u003e Available with \u003cem\u003ePerusall\u003c\/em\u003e--an eBook that makes it easier to prepare for class\u003cbr\u003e Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49585823285521,"sku":"GOR012068531","price":8.3,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50364859253009,"sku":"CIN0824932544G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0824932544.jpg?v=1750703057","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/jane-austen-boxed-set-book-beth-pattillo-9780824932541","provider":"World of Books ","version":"1.0","type":"link"}