{"product_id":"lean-b2b-book-tienne-garbugli-9781778074059","title":"Lean B2B","description":"Get from idea to product\/market fit in B2B\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStartups don't have infinite runway.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTo reach product\/market fit, they need \u003cstrong\u003ea solid roadmap\u003c\/strong\u003e, \u003cstrong\u003eeffective strategies\u003c\/strong\u003e to learn from their market and customers, and \u003cstrong\u003ea framework for deciding when to pivot, and when to persevere\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it's just not catered to the enterprise or B2B journey.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFounders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat startups really need is...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eA proven playbook\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThousands of entrepreneurs and innovators have already used Lean B2B\u003c\/strong\u003e (the first, or this second edition) to quickly get from idea to product\/market fit in B2B.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStartups like \u003cstrong\u003eLoopio\u003c\/strong\u003e, \u003cstrong\u003eKnoetic\u003c\/strong\u003e, \u003cstrong\u003eFlutura\u003c\/strong\u003e, \u003cstrong\u003eCobrainer\u003c\/strong\u003e, and \u003cstrong\u003eJupl\u003c\/strong\u003e were able to leverage the methodology to learn, test, validate, and build sustainable businesses.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntrapreneurs, corporate innovators, and innovation consultants in companies like \u003cstrong\u003eAltran\u003c\/strong\u003e, \u003cstrong\u003ethe Netherlands Aerospace Centre (NLR)\u003c\/strong\u003e, and \u003cstrong\u003eING\u003c\/strong\u003e leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIncubators, accelerators, investors, educators, and government officers have also used the methodology to increase the success rate of the startups (and founders) they work with.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eLean B2B has everything you need to get from idea to product\/market fit\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith the book, you'll learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to think through different ideas and company structures to set your venture on the right path\u003c\/li\u003e\n\u003cli\u003eHow to find early adopters, establish your credibility, and convince business stakeholders to work with you\u003c\/li\u003e\n\u003cli\u003eHow to learn from stakeholders, identify a great opportunity, and create a compelling value proposition\u003c\/li\u003e\n\u003cli\u003eHow to get initial validation, create a minimum viable product, and iterate product value until you reach product\/market fit\u003c\/li\u003e\n\u003cli\u003eHow to stress-test the progress you're making, keep your sanity, and evaluate alternate paths when things aren't going the way you'd like\u003c\/li\u003e\n\u003cli\u003eHow to identify and avoid common challenges faced by entrepreneurs, and learn advanced techniques to speed up product\/market validation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003eAn entirely new \u0026amp; updated version for a new reality\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eToday, there are more companies building B2B products than there has ever been.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProducts are entering organizations top-down, middle-out, and bottom-up. 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