{"product_id":"marketing-book-gary-armstrong-9780135192122","title":"Marketing","description":"\u003cp\u003e\u003cem\u003eFor undergraduate principles of marketing courses.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003eThis ISBN is for the bound textbook, which students can rent through their bookstore.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAn introduction to marketing using a practical and engaging approach\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003eMarketing: An Introduction\u003c\/em\u003e\u003c\/strong\u003e shows students how customer value — creating it and capturing it — drives effective marketing strategies. The \u003cstrong\u003e14th Edition\u003c\/strong\u003e reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThis title is also available digitally as a standalone Pearson eText, or via MyLab Accounting, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. \u003c\/strong\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49882157285649,"sku":"CIN0135192129G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0135192129.jpg?v=1786109844","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/marketing-book-gary-armstrong-9780135192122","provider":"World of Books ","version":"1.0","type":"link"}