{"product_id":"marketing-interview-book-lewis-c-lin-9780998120454","title":"The Marketing Interview","description":"\u003cp\u003eIn \u003cem\u003eThe Marketing Interview\u003c\/em\u003e, \u003cstrong\u003eLewis C. Lin\u003c\/strong\u003e gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnswers to marketing interview questions\u003c\/li\u003e \u003cli\u003eFrameworks on how to tackle marketing case questions\u003c\/li\u003e \u003cli\u003eBiggest mistakes marketing candidates make at the interview\u003c\/li\u003e \u003cli\u003eUnderstand what interviewers are looking for, why they're looking for it, and how to deliver it\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is ideal for anyone who is interviewing \u003cstrong\u003eany marketing role\u003c\/strong\u003e, including the most coveted roles in CPG, Tech, and Financial Services: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCPG: P\u0026amp;G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company \u003c\/li\u003e \u003cli\u003eTech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest\u003c\/li\u003e \u003cli\u003eFinancial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, \u003c\/li\u003e \u003cli\u003e\u003cem\u003eAnd more.\u003c\/em\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eQuestions and answers covered in the book include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat promotional strategies would you use for a Honey Nut Cheerios campaign?\u003c\/li\u003e \u003cli\u003eDevelop a social good campaign for Teavana.\u003c\/li\u003e \u003cli\u003eShould Hidden Valley increase the price of its ranch dressing?\u003c\/li\u003e \u003cli\u003eKit Kat sales declined year-over-year. Why is that, and what would you do to address it?\u003c\/li\u003e \u003cli\u003eTell me about a terrible product that's marketed well.\u003c\/li\u003e \u003cli\u003e\u003cem\u003eAnd more.\u003c\/em\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis new second edition includes chapters on digital marketing including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA\/B Testing\u003c\/li\u003e \u003cli\u003eLanding Page Testing\u003c\/li\u003e \u003cli\u003eLead Scoring\u003c\/li\u003e \u003cli\u003e\u003cem\u003eAnd more.\u003c\/em\u003e\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50287064350993,"sku":"CIN0998120456G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50787030139153,"sku":"CIN0998120456VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51327125684497,"sku":"CIN0998120456A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53514642489617,"sku":"GOR014953594","price":26.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0998120456.jpg?v=1750949284","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/marketing-interview-book-lewis-c-lin-9780998120454","provider":"World of Books ","version":"1.0","type":"link"}