Marketing Kit For Dummies by Alexander Hiam
Offers information on Internet marketing techniques. This book lets you tap into the power of the Internet; create buzz with publicity; research, plan, and budget effectively; set up winning sales promotions; generate sales with action ads; and, launch winning Web campaigns.
Alexander Hiam teaches management at the University of Massachusetts at Amherst and runs a training and consulting firm. He is also the author of Marketing For Dummies.
| SKU | Unavailable |
| ISBN 13 | 9780764559990 |
| ISBN 10 | 0764559990 |
| Title | Marketing Kit For Dummies |
| Author | Alexander Hiam |
| Condition | Unavailable |
| Binding Type | Mixed media product |
| Publisher | John Wiley & Sons Inc |
| Year published | 2004-11-26 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |