{"product_id":"marketing-research-book-ray-kent-9781844803279","title":"Marketing Research","description":"Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context.  Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives.  This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49596218409233,"sku":"GOR004421653","price":3.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1844803279.jpg?v=1751185988","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/marketing-research-book-ray-kent-9781844803279","provider":"World of Books ","version":"1.0","type":"link"}