{"product_id":"marketing-strategy-book-steven-p-schnaars-9780684831916","title":"Marketing Strategy","description":"Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on \"everyday low pricing\" versus hi-low promotional pricing\"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50355385499921,"sku":"CIN0684831910G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52660605944081,"sku":"NLS9780684831916","price":21.89,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251396567313,"sku":"NIN9780684831916","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0684831910.jpg?v=1751327584","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/marketing-strategy-book-steven-p-schnaars-9780684831916","provider":"World of Books ","version":"1.0","type":"link"}