{"product_id":"marketing-the-core-book-roger-kerin-9781260711455","title":"Marketing: The Core","description":"Marketing: The Core is a more brief, 18-chapter version of the Kerin\/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides,  alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50146304000273,"sku":"CIN1260711455G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50399777751313,"sku":"CIN1260711455VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1260711455.jpg?v=1750889938","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/marketing-the-core-book-roger-kerin-9781260711455","provider":"World of Books ","version":"1.0","type":"link"}