{"product_id":"mastering-account-management-book-dan-englander-9781500958930","title":"Mastering Account Management","description":"You're up to 55% more likely to win business with an existing customer than with an outside prospect. \u003ci\u003e\u003cem\u003eMastering Account Management\u003c\/em\u003e is your blueprint for winning long-term business with your highest potential buyers (your customers).\u003c\/i\u003e \u003cp\u003eFrom selling millions in high-end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on time-consuming lead generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will show you how to create one for your business.\u003c\/p\u003e Learn what the top account managers do: \u003cul\u003e \u003cli\u003eSystematize repeat business.\u003c\/li\u003e \u003cli\u003eAchieve flexibility and freedom by keeping a barrier between sales and customer or client service.\u003c\/li\u003e \u003cli\u003eBuild long-term partnerships by prioritizing experience over output.\u003c\/li\u003e \u003cli\u003eMake life easier by leveraging new apps, tools, and high-tech shortcuts.\u003c\/li\u003e \u003cli\u003eMaximize networking referrals.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cem\u003eMastering Account Management\u003c\/em\u003e will give you the right framework for winning more deals, delighting your customers, and achieving peace of mind. \u003cp\u003eIt's equal parts sales and customer service, with a healthy sprinkling of technology. Those who enjoyed Spin \u003cem\u003eSelling\u003c\/em\u003e and \u003cem\u003eThe Art of Client Service\u003c\/em\u003eare sure to gain a lot from this book, as will fans of the \u003cem\u003eThe 4-Hour Workweek\u003c\/em\u003e.\u003c\/p\u003e Order Today and access a library of digital resources","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49914899890449,"sku":"CIN150095893XA","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49920798851345,"sku":"GOR008044658","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51031223959825,"sku":"NIN9781500958930","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51694073741585,"sku":"CIN150095893XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53091455500561,"sku":"GOR011782776","price":7.6,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53143637459217,"sku":"GOR014772228","price":5.4,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53544718074129,"sku":"CIN150095893XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53600895205649,"sku":"GOR010508557","price":6.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/150095893X.jpg?v=1751180172","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/mastering-account-management-book-dan-englander-9781500958930","provider":"World of Books ","version":"1.0","type":"link"}