{"product_id":"mayes-midwifery-book-mary-mayes-9780702012365","title":"Mayes' Midwifery","description":"\u003cp\u003eOriginally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535255413009,"sku":"GOR001222238","price":4.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49757264806161,"sku":"GOR001367370","price":3.9,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49915202076945,"sku":"CIN070201236XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50356881654033,"sku":"CIN070201236XA","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53177116066065,"sku":"GOR001277567","price":3.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/070201236X.jpg?v=1751360562","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/mayes-midwifery-book-mary-mayes-9780702012365","provider":"World of Books ","version":"1.0","type":"link"}