McCormack on Selling by Mark H Mccormack
Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale. He describes how to identify a customer, reach the customer, and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and argues that everyone was "born to sell". It shows how to assess where one is in the sales process, warns of the seven sins of salesmanship, and concludes with a chapter in "test" form so that readers can monitor their own progress. McCormack is the author of "What They Don't Teach You at Harvard Business School".| SKU | Unavailable |
| ISBN 13 | 9780099536512 |
| ISBN 10 | 009953651X |
| Title | McCormack on Selling |
| Author | Mark H Mccormack |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 1996-06-20 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |