{"product_id":"mccormack-on-selling-book-mark-h-mccormack-9780099536512","title":"McCormack on Selling","description":"Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale. He describes how to identify a customer, reach the customer, and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and argues that everyone was \"born to sell\". It shows how to assess where one is in the sales process, warns of the seven sins of salesmanship, and concludes with a chapter in \"test\" form so that readers can monitor their own progress. McCormack is the author of \"What They Don't Teach You at Harvard Business School\".","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570277818641,"sku":"GOR001389995","price":3.9,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49909373010193,"sku":"CIN009953651XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/009953651X.jpg?v=1751257965","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/mccormack-on-selling-book-mark-h-mccormack-9780099536512","provider":"World of Books ","version":"1.0","type":"link"}