{"product_id":"microeconomics-for-managers-book-richard-b-mckenzie-9781009507196","title":"Microeconomics for Managers","description":"This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49755038449937,"sku":"NGR9781009507196","price":57.49,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51012277076241,"sku":"NIN9781009507196","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51421834215697,"sku":"CIN1009507192G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52770170536209,"sku":"NLS9781009507196","price":59.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1009507192.jpg?v=1763805610","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/microeconomics-for-managers-book-richard-b-mckenzie-9781009507196","provider":"World of Books ","version":"1.0","type":"link"}