The Most Expensive Game in Town by Mark Hyman

The Most Expensive Game in Town by Mark Hyman

A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture.

Examining the youth sports economy from many sides - the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids - Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.

Mark Hyman is an author and journalist who wrote the book Till It Hurts. He is a professor at George Washington University's sports management school.