{"product_id":"one-percenter-book-dave-nichols-9780760338292","title":"One Percenter","description":"From the editor-in-chief of Easyriders magazine, One Percenter presents an unprecedented social analysis of American outlaw biker culture. A longtime biker and self-proclaimed nonconformist, Dave Nichols is not a subtle man. Bikers are the last wolves in a land of sheep, he affirms-but the motivations of todays biking culture stretch far back into the annals of human history. One Percenter: The Legend of the Outlaw Biker illuminates the origins of rebel mentality, which began far outside of cycling: with groups from the Mongols and Huns to the Vikings, from pirates to the gunslingers of the Old West. In his signature no-nonsense style, Nichols traces his own defiant mindset from ancient times all the way into the modern era, where this one-percenter perspective is best embodied by outlaw bikers. As biographical as it is insightful, One Percenter also touches on the iconic Harley-Davidson motorcycle, gives a brief history of Easyriders magazine, and unapologetically criticizes the U.S. media for what Nichols views as a biased, unfairly negative portrayal of motorcycle clubs. Complete with an exclusive collection of photographs taken by Kim Peterson, editor of In The Wind magazine, this book offers a fascinating and analytical discussion of the rebel ethos that has become a staple of American popular culture.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50215589740817,"sku":"CIN0760338299VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50374428885265,"sku":"GOR002562646","price":8.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50974446027025,"sku":"CIN0760338299G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0760338299.jpg?v=1750914114","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/one-percenter-book-dave-nichols-9780760338292","provider":"World of Books ","version":"1.0","type":"link"}