{"product_id":"only-thing-that-matters-book-karl-a-albrecht-9780887305412","title":"The Only Thing That Matters","description":"Total Commitment to the Customer: \u003cbr\u003eThe Only Way to Succeed in the Supercompetitive 1990sIn \u003cem\u003eThe Only Thing That Matters\u003c\/em\u003e Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business: \u003cul\u003e\n\u003cli\u003eFinding the Invisible Truth about your customer\u003c\/li\u003e\n\u003cli\u003eCreating new, long-term rules for the Game\u003c\/li\u003e\n\u003cli\u003eWinning the hearts, minds, and hands of your people\u003c\/li\u003e\n\u003cli\u003eMaking all systems, policies, and procedures customer-friendly\u003c\/li\u003e\n\u003cli\u003eKeeping score and leading the way\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49621636251921,"sku":"GOR006924893","price":4.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0887305415.jpg?v=1750746942","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/only-thing-that-matters-book-karl-a-albrecht-9780887305412","provider":"World of Books ","version":"1.0","type":"link"}