{"product_id":"persuade-book-nick-baldock-9781784521424","title":"Persuade","description":"Why would you want to persuade anyone about anything? - Do you lead, manage or supervise others? - Do you find suppliers, sub-contractors, or colleagues challenging? - Do you want to increase sales from your advertising or marketing? - Do you find getting your ideas across effectively in meetings difficult? Persuasion is a skill - part psychology - part human relationships - part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking. 5 Reasons why you have to buy this book. 5. Teaches strategies to significantly increase your persuasiveness. 4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others. 3. Explores useful theories that have been applied by successful leaders. 2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support. 1. This book will significantly improve your chances of success both professionally and personally.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49524641169681,"sku":"GOR009377013","price":4.1,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51050338091281,"sku":"NIN9781784521424","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1784521426.jpg?v=1750962793","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/persuade-book-nick-baldock-9781784521424","provider":"World of Books ","version":"1.0","type":"link"}