{"product_id":"persuasion-book-james-borg-9780137005079","title":"Persuasion","description":"\u003cp\u003e\u003cb\u003ePersuade Anyone!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGain the ULTIMATE competitive advantage—at work and in life!\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMaster the 7 ESSENTIAL SKILLS that win hearts and minds!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePractical, easy, effective!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWe all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion?\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNo, it’s the \u003ci\u003eart\u003c\/i\u003e of persuasion, and \u003cb\u003eyou \u003c\/b\u003ecan learn it too.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBased on years of analyzing the behaviors and mind-sets of the most persuasive people around, \u003ci\u003ePersuasion \u003c\/i\u003egives you the magic formula to master the power of persuasion—the ultimate way to achieve success in work and life.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIntroduction     xv\u003c\/p\u003e\u003cp\u003eChapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You     1\u003c\/p\u003e\u003cp\u003eChapter 2: Being a Good Listener: Why Listening Is So Crucial     11\u003c\/p\u003e\u003cp\u003eChapter 3: Attention, Please: Keeping Attention Where You Want It     27\u003c\/p\u003e\u003cp\u003eChapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones     47\u003c\/p\u003e\u003cp\u003eChapter 5: Memory Magic: The Impact of Good Recall and Simple Tips to Improve Your Memory     71\u003c\/p\u003e\u003cp\u003eChapter 6: Make Words Work for You–The Power of Psycholinguistics: Success Can Depend on Saying the Right Thing at the Right Time     97\u003c\/p\u003e\u003cp\u003eChapter 7: Telephone Telepathy: Learn to Use the Telephone to Your Best Advantage and Read Situations Better 117\u003c\/p\u003e\u003cp\u003eChapter 8: Negotiating for Mutual Benefit: Understand the Psychology Involved to Achieve the Best Possible Result     147\u003c\/p\u003e\u003cp\u003eChapter 9: “Difficult” People (and Their Behavior): Who Are They?      177\u003c\/p\u003e\u003cp\u003eChapter 10: The Personality Spectrum: How to Identify Successfully and Deal with Different “Types”      191\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50344575992081,"sku":"CIN0137005075G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50490136002833,"sku":"GOR005363570","price":6.9,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51415515562257,"sku":"CIN0137005075VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":53027754737937,"sku":"CIN0137005075LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0137005075.jpg?v=1787397515","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/persuasion-book-james-borg-9780137005079","provider":"World of Books ","version":"1.0","type":"link"}