{"product_id":"polling-and-the-public-book-herbert-b-asher-9781604266061","title":"Polling and the Public","description":"Asher's central objective - to help students become savvy consumers of polls - has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion. Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50132758200593,"sku":"CIN1604266066VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50384967434513,"sku":"CIN1604266066G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1604266066.jpg?v=1751088508","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/polling-and-the-public-book-herbert-b-asher-9781604266061","provider":"World of Books ","version":"1.0","type":"link"}