{"product_id":"power-play-book-tim-higgins-9780385545457","title":"Power Play","description":"\u003cb\u003e\u003cb\u003eA \u003ci\u003eWALL STREET JOURNAL \u003c\/i\u003eBUSINESS BESTSELLER \u003cb\u003e-\u003c\/b\u003e\u003c\/b\u003e T\u003cb\u003ehe riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning \u003ci\u003eWall Street Journal\u003c\/i\u003e tech and auto reporter Tim Higgins. \u003c\/b\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eA deeply reported and business-savvy chronicle of Tesla's wild ride. \u003cb\u003e--\u003c\/b\u003eWalter Isaacson, \u003ci\u003eNew York Times Book Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eTesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. \u003cp\u003e\u003c\/p\u003eBut Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals--pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, \u003ci\u003ePower Play\u003c\/i\u003e is an exhilarating look at how a team of innovators beat the odds--and changed the future.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49786775470353,"sku":"CIN0385545452G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50299549384977,"sku":"CIN0385545452VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50750798364945,"sku":"GOR014058150","price":18.9,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51819287183633,"sku":"CIN0385545452A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":53649101062417,"sku":"CIN0385545452LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0385545452.jpg?v=1786038215","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/power-play-book-tim-higgins-9780385545457","provider":"World of Books ","version":"1.0","type":"link"}