{"product_id":"practice-of-market-research-book-yvonne-mcgivern-9780273773115","title":"The Practice of Market Research","description":"\u003cp\u003e\u003ci\u003eThe Practice of Market Research\u003c\/i\u003e offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eLinked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe book offers:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eA well-rounded overview of market research \u003c\/li\u003e\n\u003cli\u003eStrong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics \u003c\/li\u003e\n\u003cli\u003eValuable insight into the day-to-day tasks of a researcher \u003c\/li\u003e\n\u003cli\u003eGuidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49533742383377,"sku":"GOR007620513","price":5.7,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49644064604433,"sku":"GOR007306506","price":3.7,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49726804099345,"sku":"NGR9780273773115","price":74.99,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52109368262929,"sku":"GOR009968903","price":5.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273773119.jpg?v=1751005018","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/practice-of-market-research-book-yvonne-mcgivern-9780273773115","provider":"World of Books ","version":"1.0","type":"link"}