The Product Innovator's Handbook by Gethin Roberts

The Product Innovator's Handbook by Gethin Roberts

Has a strong practical aspect on developing a product strategy from scratchYou will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from a structure perspective and can be very helpful for startups and entrepreneurs.

If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you... This is a great reference book regardless of your location...If you have an idea I recommend you read this book. You will begin to think strategically about your idea. And the steps you’ll need to take as you embark on your product development journey.

"..an excellent resource.. detailed advice on how to get a product to market, covering topics such as deciding if your physical product solves the right problem, who to sell it to, and how to protect and fund it...His expertise shines through in the book, making it a valuable resource for anyone interested in bringing a product to market."

This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market.

Gethin Roberts is an experienced product design engineer. He’s also Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from an idea all the way through to production. He has an MSc in Rapid Product Development, has acted as a design advisor to the Welsh Government's SMART Productivity and Design Programme, and has also been an associate lecturer at the University of the West of England.
Author location: Wales, UK