{"product_id":"profit-secret-book-bob-hayward-9781784529116","title":"The Profit Secret","description":"\u003cp\u003eWant to know the secret of selling at a higher margin? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book will explain how \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you are completely new to sales or have many years' experience as a business owner, The Profit Secret reveals something that has been hiding in full view for years, something that frequently means we lose out on profit, even though we win the sale. This book has a wealth of ideas, mechanisms and strategies to challenge conventional thinking about how to sell profitably. Remember: sales are vanity; profit is sanity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book will help you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify the right market to sell to the right people\u003c\/li\u003e\n\u003cli\u003eImprove your conversion ratio from interest to order\u003c\/li\u003e\n\u003cli\u003eBuild a powerful value proposition for your company\u003c\/li\u003e\n\u003cli\u003eAvoid price pressure\u003c\/li\u003e\n\u003cli\u003eDefend and justify your price more effectively\u003c\/li\u003e\n\u003cli\u003eBuild stronger customer loyalty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49600427229457,"sku":"GOR011376242","price":3.9,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52755173376273,"sku":"NIN9781784529116","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1784529117.jpg?v=1751420267","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/profit-secret-book-bob-hayward-9781784529116","provider":"World of Books ","version":"1.0","type":"link"}