{"product_id":"questionnaire-research-book-mildred-l-patten-9781884585944","title":"Questionnaire Research","description":"• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.    • Each chapter is structured around easy-to-follow guidelines.    • Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.    • This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.   • Exercises at the end of each chapter allow students to practice their newly acquired skills.   • Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection.    • Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.    • We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.   • Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.    • Each chapter is structured around easy-to-follow guidelines.    • Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.    • This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.   • Exercises at the end of each chapter allow students to practice their newly acquired skills.   • Students learn that using questionnaires in research is both an art and a science—with principles that need to be followed for efficient, effective data collection.    • Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.    • We’ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50392394596625,"sku":"CIN1884585949G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1884585949.jpg?v=1750931799","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/questionnaire-research-book-mildred-l-patten-9781884585944","provider":"World of Books ","version":"1.0","type":"link"}