Relationship Marketing by Ian Gordon
This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
Ian Gordon is a management consultant with over twenty years of marketing and strategy experience. He is President of Convergence Management Consultants in Toronto where he heads the firm's Relationship Marketing-CRM practice, assisting clients to develop Relationship Marketing strategy and plan its implementation. His clients include firms of varying sizes in different industries. He has worked with companies such as Alcan, Apple, Canada Post Corporation, Chysler, Compaq, Ethyl Corporation, General Electric, Goodyear, IBM, Kodak, Mitel, Nortel Networks, Ontario Power Generation, Toshiba, and Xerox. He was formerly a senior partner with Ernst & Young, Toronto, where he led the marketing, research, and strategy practice, and that firm's focus on serving technology and manufacturing companies. He has also held senior management positions in multinational consumer products and software marketing companies. Ian was the first President and one of the founders of the Association for the Advancement of Relationship Marketing (AARM). He has chaired and addressed numerous conferences on the subject of Relationship Marketing in the US and Canada. He is the author of Beat the Competition: How to Use Competitive Intelligence to Develop Winning Business Strategies (Basil Blackwell, 1989), and over 80 articles that have appeared in leading North American and Pacific Rim magazines. He is an Electrical Engineer, MBA, Past-President of the Industrial Marketing and Research Association of Canada, and for over 15 years, lectured on marketing to undergraduate and MBA students at York University in Toronto.
| SKU | Unavailable |
| ISBN 13 | 9780471641735 |
| ISBN 10 | 0471641731 |
| Title | Relationship Marketing |
| Author | Ian Gordon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1998-03-18 |
| Number of pages | 334 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |