{"product_id":"rethinking-creativity-book-robert-w-weisberg-9781108742900","title":"Rethinking Creativity","description":"This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51020175966481,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51020178096401,"sku":"NIN9781108742900","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52684143132945,"sku":"NLS9781108742900","price":38.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1108742904.jpg?v=1751335045","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/rethinking-creativity-book-robert-w-weisberg-9781108742900","provider":"World of Books ","version":"1.0","type":"link"}