{"product_id":"ride-of-a-lifetime-book-paul-teutul-9780470449974","title":"The Ride of a Lifetime","description":"Tough, smart business advice from the star of the hit TLC reality show \"American Chopper\"  Now in paperback,  The Ride of a Lifetime  elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.  The Ride of a Lifetime  shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business  Reveals a different side to the OCC family patriarch  Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime  is a smart, tough-as-nails guide to business success that every entrepreneur should read.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49561867125009,"sku":"GOR001767569","price":4.4,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50354444075281,"sku":"CIN0470449977G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50422866182417,"sku":"CIN0470449977VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470449977.jpg?v=1751456180","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/ride-of-a-lifetime-book-paul-teutul-9780470449974","provider":"World of Books ","version":"1.0","type":"link"}