{"product_id":"selling-to-big-companies-book-jill-konrath-9781506219844","title":"Selling to Big Companies","description":"Struggling to Get Your Foot in the Door of Big Companies? \u003cbr\u003eSetting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. \u003cbr\u003eIt's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. \u003cbr\u003eDiscover how to: \u003cbr\u003ea cents Target accounts where you have the highest likelihood of success.\u003cbr\u003ea cents Find the names of prospects who can use your offering.\u003cbr\u003ea cents Create breakthough value propositions that capture their attention. \u003cbr\u003ea cents Develop an effective, multi-faceted account-entry campaign.\u003cbr\u003ea cents Overcome obstacles and objections that derail your sale efforts.\u003cbr\u003ea cents Position yourself as an invaluable resource, not a product pusher.\u003cbr\u003ea cents Have powerful initial sales meetings that build unstoppable momentum.\u003cbr\u003ea cents Differentiate yourself from other sellers. \u003cbr\u003eUse these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51413506064657,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51413506195729,"sku":"GOR014265804","price":8.6,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474630045969,"sku":"NLS9781506219844","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1506219845.jpg?v=1750828031","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/selling-to-big-companies-book-jill-konrath-9781506219844","provider":"World of Books ","version":"1.0","type":"link"}