{"product_id":"stop-paddling-and-start-rocking-the-boat-book-lou-pritchett-9780887307317","title":"Stop Paddling and Start Rocking the Boat","description":"In 1987, Lou Pritchett, the vice president of sales at Procter \u0026amp; Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms. This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50372620714257,"sku":"CIN0887307310G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53057914863889,"sku":"CIN0887307310VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0887307310.jpg?v=1750947718","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/stop-paddling-and-start-rocking-the-boat-book-lou-pritchett-9780887307317","provider":"World of Books ","version":"1.0","type":"link"}