{"product_id":"strategic-analysis-cycle-book-erik-elgersma-9781911498360","title":"Strategic Analysis Cycle","description":"This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49784050417937,"sku":"GOR009386283","price":3.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1911498363.jpg?v=1767435680","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/strategic-analysis-cycle-book-erik-elgersma-9781911498360","provider":"World of Books ","version":"1.0","type":"link"}