{"product_id":"strategic-marketing-book-douglas-west-9780199273980","title":"Strategic Marketing","description":"Examines the aspects of traditional marketing strategy topics. Suitable for undergraduate and postgraduate marketing students, this book aims to demonstrate how companies create competitive advantage through the use of strategic marketing. It combines theory and practice within a conceptual framework and reviews marketing tools and techniques.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581594968337,"sku":"GOR002050928","price":3.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199273987.jpg?v=1751164493","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/strategic-marketing-book-douglas-west-9780199273980","provider":"World of Books ","version":"1.0","type":"link"}