{"product_id":"strategic-public-relations-leadership-book-anne-gregory-9780415667951","title":"Strategic Public Relations Leadership","description":"\u003cp\u003ePublic relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. \u003c\/p\u003e\u003cp\u003eThis context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation.\u003c\/p\u003e\u003cp\u003eThis short textbook is suitable for aspiring practitioners, MBA and other masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organisations.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49522324996369,"sku":"GOR007617415","price":19.2,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49535067586833,"sku":"GOR010684424","price":44.99,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49729690796305,"sku":"NGR9780415667951","price":42.69,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50206561304849,"sku":"GOR012060906","price":4.8,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50717006037265,"sku":"GOR011744703","price":8.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/041566795X.jpg?v=1751072227","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/strategic-public-relations-leadership-book-anne-gregory-9780415667951","provider":"World of Books ","version":"1.0","type":"link"}