{"product_id":"talk-triggers-book-jay-baer-9780525537274","title":"Talk Triggers","description":"\u003cb\u003e\u003ci\u003eTalk Triggers\u003c\/i\u003e is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. \u003ci\u003eTalk Triggers\u003c\/i\u003e provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.\u003cbr\u003e \u003cbr\u003e The key to activating customer chatter is the realization that same is lame. Nobody says \"let me tell you about this perfectly adequate experience I had last night.\" The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in \u003ci\u003eTalk Triggers\u003c\/i\u003e) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary- the customers of these businesses simply MUST tell someone else.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eTalk Triggers\u003c\/i\u003e contains-\u003cbr\u003e \u003cul\u003e \u003cli\u003eProprietary research into why and how customers talk\u003c\/li\u003e \u003cli\u003eMore than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn \u0026amp; Teller and their nightly meet and greet sessions, and a host of delightful small businesses\u003c\/li\u003e \u003cli\u003eThe 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)\u003c\/li\u003e \u003cli\u003eSurprises in the text that are (of course) word of mouth propellants\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e Consumers are wired to discuss what is different, and ignore what is average. \u003ci\u003eTalk Triggers\u003c\/i\u003e not only dares the reader to differentiate, it includes the precise formula for doing it.\u003cbr\u003e \u003cbr\u003e Combining compelling stories, inspirational examples, and practical how-to, \u003ci\u003eTalk Triggers\u003c\/i\u003e is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49555360579857,"sku":"GOR010749489","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50104307089681,"sku":"CIN0525537279G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50350995702033,"sku":"CIN0525537279A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50490997834001,"sku":"CIN0525537279VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53251256320273,"sku":"GOR014831664","price":11.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525537279.jpg?v=1750782761","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/talk-triggers-book-jay-baer-9780525537274","provider":"World of Books ","version":"1.0","type":"link"}