{"product_id":"total-global-strategy-book-george-s-yip-9780131244887","title":"Total Global Strategy","description":"This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response.  * devotes attention to the implementation of global strategy.  * provides a systematic framework to the analysis of global strategy.  * stresses business-level as opposed to corporate- level global strategy.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49621522252049,"sku":"GOR004126637","price":3.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0131244884.jpg?v=1751101072","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/total-global-strategy-book-george-s-yip-9780131244887","provider":"World of Books ","version":"1.0","type":"link"}