{"product_id":"unconventional-ceo-book-mario-pretorius-9781776056668","title":"The Unconventional CEO","description":"Does Business sense trump business school dogma? Are there any obvious management truths and tools that are not found in popular management books? Here's a selection of 91 common sense and down to earth lessons that flow from 40 years of mistakes (called 'experience'), recoveries (called 'successes') and accidental breakthroughs (called 'innovations') plus plain slap-in-the face obvious decisions.It take three continents, six industries and thirty years of being a CEO for the author to realize that many if not most, of the principles that make good business sense are not taught in management science or a Business Schools.The wisdom of such principles are learned and earned the hard way, without forewarning and mostly with an audience of apprehensive and unforgiving staffers. A single mistake can ruin a career as easily as a single insight can transform a business.'The Unconventional CEO' traverses wide areas of business; covering issues as how to demote loyalty, undermine profits with cash, use three-letter words for success and apply Machiavelli to focus.For aspiring and seasoned CEO's alike, applying common sense and a deft touch of experience gained here will steady the unstable corporate ship while at its helm. The captain lives and dies by his many unending decisions. This book should add a little knowledge about the shallows and perils of that voyage to profits and success.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51051855970577,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51051859509521,"sku":"NIN9781776056668","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1776056663.jpg?v=1751377016","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/unconventional-ceo-book-mario-pretorius-9781776056668","provider":"World of Books ","version":"1.0","type":"link"}