{"product_id":"visual-identity-book-susan-westcott-alessandri-9780765622662","title":"Visual Identity","description":"Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49809775067409,"sku":"CIN0765622661A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52456439218449,"sku":"NLS9780765622662","price":217.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0765622661.jpg?v=1750745165","url":"https:\/\/www.worldofbooks.com\/en-gb\/products\/visual-identity-book-susan-westcott-alessandri-9780765622662","provider":"World of Books ","version":"1.0","type":"link"}